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What is Dynamics 365 for Marketing?

Dynamics 365 nurtures leads into business relationships by creating custom experiences. It has everything you need to create seamless customer experiences, run campaigns, and personalize each customer’s journey so you get to relax and watch your leads turn into sales-ready leads. 

Did we mention that you don’t need to be a programmer to use Dynamics 365 for Marketing? Our interface is easy to use with simply drag and drop features in our Designer mode created for users with no programming knowledge. Watch this video to see how quick and easy it is to create an email campaign. 

How can Dynamics 365 for Marketing help your business?

Create and nurture leads

Have the power to nurture your leads every step of the way with Dynamics 365 for Marketing.

  • Run targeted, multi-channel campaigns and personalize each buyer’s journey – generating more sales-ready leads.
  • Automate your campaigns with marketing automation capabilities: email marketing, web landing pages, events, tele-marketing, SMS integration, LinkedIn integration, and other custom channels. 
  • Manage events with an attendee-facing web portal that offers registration, session, speaker, and venue-logistics management capabilities—including integration with ON24 and other webinar providers.
  • Further personalize customer journeys based on their buyer preferences and past interactions. Automatically sync and nurture LinkedIn leads with Dynamics 365 Connector for LinkedIn Lead Gen Forms.

Close on sales faster

Dynamics 365 for Marketing and Sales work together by letting you know exactly when a lead is sales-ready through shared data, processes, and lead-scoring models -- closing off the sale at the right time.

  • Easily navigate customer data through a single view that unifies data across contacts, and leads, with Dynamics 365 Sales.
  • Score leads through multiple lead-scoring models and sales readiness grades to always stay on top of sales opportunities.
  • Utilize personalized account-based content as you nurture activities to target and close accounts.
  • Easily hand off promising leads and drive follow-ups to Sales through marketing automation features with pre-made workflows.

Make informed decisions

Get your data to work for you by informing you on the best decisions to make.

  • Understand your customers better than ever through automated marketing performance with AI-driven insights, lead scoring, and custom dashboards - giving you a 360-degree view of your customers.
  • Easily share data across all your Dynamics 365 applications for effective decision-making. 
  • Personalize each buyer experience with customer insights through built-in AI-driven segmentation, multiple lead scoring models, A/B testing for emails, and smart scheduling.
  • Gain a better understanding of your ROI with prebuilt customizable dashboards and marketing analyzers.

 Grow with an adaptable platform

  • No-code visual editors simplify build-and-deploy processes for web and mobile apps, giving you the adaptability to satisfy your needs.
  • Automate workflow by integrating third-party apps and systems with Dynamics 365's built-in workflows or create your own through Microsoft Power Automate.
  • Customer journey and segment APIs allow you to both enhance marketing campaigns and inform target segments.
  • Market globally while maintaining compliance with today’s global privacy and trust requirements. Request, capture, and store consent—a core tenet of GDPR—and drive your marketing activities based on consent given by your audience.
  • Built-in privacy features that will help you comply with GDPR regulations, so every email sent is safe.



For organizations without any other Dynamics 365 application


Per tenant/month

Price for organizations with qualifying Dynamics 365 app



Per tenant/month

Have a question or need a custom quote?

Contact us

1 (844) 874-6297

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